A CRM and done-for-you marketing system built by someone who actually works in the mortgage industry — not a Silicon Valley template with your logo on it.
Most loan officers and agents lose deals in the follow-up, not the pitch. This system texts, emails, and nudges every lead until they respond — so nothing slips.
New leads get a text within minutes, automatically — while your competitors are still checking email. Speed-to-lead is the whole game.
Multi-touch follow-up campaigns written for mortgage and real estate — pre-approvals, refis, listings, past-client check-ins.
Stages built around how deals actually move — lead, contacted, application, clear to close — not a generic sales funnel.
Automatic long-term touches so past clients come back to you for their next purchase, refi, or listing — and send referrals.
Facebook ads, website forms, and open-house sign-ins land directly in your pipeline. No spreadsheets, no copy-paste.
We import your contacts, build your campaigns, and train your team. You log in to a working system, not an empty shell.
The CRM is the engine. These services are the fuel — and they're all run by one team, so your ads, your social, and your follow-up actually work together.
We build and manage ad campaigns targeting buyers, sellers, and refi candidates in your market. Every lead drops straight into your CRM and gets texted instantly.
Consistent, professional posts for your business pages — market updates, rate news, listings, and local content that keeps you top-of-mind with your sphere.
Leads come in from ads, follow-up runs automatically, your social presence builds trust in the background. One monthly price, one person to call.
Sign up and you're inside your own CRM in 30 seconds — no card, no sales call. Big-name platforms run $100–150+ per user with annual contracts.
The services are humans-included — they start with a 15-minute call, not a checkout page.
Most CRMs are built by software companies that have never rate-locked a loan or sat an open house. This one was built inside a working mortgage operation in the Philadelphia / South Jersey market — because nothing off the shelf handled follow-up the way producers actually need.
That means the pipeline stages, the text sequences, and the automations already match how your deals move. And when you call for support, you're talking to the person who built it — someone who speaks mortgage and real estate, not ticket numbers.
No. Everything is month-to-month. If it's not making you money, you shouldn't be paying for it — cancel anytime.
They're yours, full stop. You get a complete export of your contacts, notes, and conversation history. We keep the software; you keep your data.
Three ways: it's built specifically around mortgage and real estate follow-up (not adapted to it), it's set up for you rather than handed to you empty, and it can come bundled with the marketing that actually fills it with leads. Also, it costs less.
You do, directly to Meta on your own card — typically $500–1,500/month depending on your market and goals. Our fee covers strategy, creative, and management. We never mark up or touch your ad budget.
Yes. Pro includes 3 users; Brokerage includes 10 users plus 5 fully separate sub-accounts with your own branding — the same setup the big white-label platforms charge $497/month for. Bigger office? Book a demo and we'll put together custom pricing.
No — the CRM is fully self-serve. Create a free account, poke around, and upgrade inside the app whenever you're ready. Demos are for the done-for-you marketing services, or if you just want a guided tour.
Absolutely. The pipelines, follow-up sequences, and ad funnels come in both flavors — buyer/seller workflows for agents, purchase/refi workflows for LOs. Agent-LO teams love running both sides in one system.
Most clients are live within a week: we import your contacts, connect your lead sources, and turn on your follow-up campaigns. Ads take about two weeks from kickoff to first leads.
Book a quick demo — we'll look at how you handle leads today and show you exactly what would run on autopilot instead. Or skip the call entirely and start free right now.
Book a 15-Minute Demo Start Free InsteadOr email hello@closedbyfriday.com